Five companies. Fifteen reviews. All made in Cue.
Each one moved to its next cycle by Cue: fresh numbers, What changed and a story check.
The companies, people and numbers here are made up: fictional companies with sample data, not customers. The decks, the What changed slides and the story checks are Cue's own output.
How each deck was made
The second cycle wrote itself
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Last cycle, published
Each deck started from a Cue template, in the company's brand kit. Its numbers are bound to a sheet of sample data, not typed in.
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Start next review
The sheet got the next period's row. One click copied the deck, read every number again and added a What changed slide.
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Story check
Cue flagged the slides whose words the new numbers broke. We left those words alone, so you can see each flag below and in the deck.
Follow it live
Follow a review on your phone
Pick a company and scan the code. Your phone shows the slide this screen shows and turns the page when it does. In a real talk, followers move with the presenter's remote and read in their own language.
B2B SaaS
Kitebrook
Purchase approvals for finance and ops teams. A 120-person software company. Teams request purchases in Slack or the web app; Kitebrook routes them through policy and the right approvers.
- Brand kit
- ink #0B1624
- paper #F4F7F6
- accent #17766A
- accent2 #F2B441
- muted #6F7C86
- Voice
- Calm, exact and practical, for finance and ops leaders. Lead with the number, then what it means. No hype, no exclamation marks.
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Weekly business review
Week 43 · cycle 2
Cue's What changed slide: every number against Week 42.
Story check. The metrics slide still says logo churn held under 1.5%. It's 1.8% in Week 43.
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Sprint review
Sprint 24 · cycle 2
A clickable web app demo: “A request under $500 approves itself”.
Story check. The numbers slide still says the team closed more than 25 bugs and hit 92% of the goal. Sprint 24 closed 18 and hit 80%.
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Board update
Q3 2026 · cycle 2
Against Q2 2026's published deck: 4 key metrics, the plan and the asks.
Story check. The headline still says net revenue retention stayed above 110%. It's 109% in Q3.
Marketplace
Stallbay
A marketplace for independent makers. Ceramics, prints and leather goods from 6,000 independent studios. Stallbay takes a commission on each order and handles payouts and shipping labels.
- Brand kit
- ink #1F130D
- paper #FBF5EE
- accent #B4472A
- accent2 #E9B949
- muted #8A7768
- Voice
- Warm and specific, like a good shopkeeper. Name the makers and the goods. Short sentences, plain words, a little pride.
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Weekly business review
Week 43 · cycle 2
Cue's What changed slide: every number against Week 42.
Story check. The metrics slide still says GMV grew and defects stayed below 2.5%. In Week 43, GMV fell to $1.79M and defects rose to 2.6%.
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Sprint review
Sprint 24 · cycle 2
A clickable mobile app demo: “Checkout in two taps”.
Story check. The numbers slide still says the team closed more than 20 bugs. Sprint 24 closed 14.
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Board update
Q3 2026 · cycle 2
Against Q2 2026's published deck: 4 key metrics, the plan and the asks.
Story check. The headline still says contribution margin stayed above 20%. It's 18% in Q3.
Fintech
Penwright
Spend cards and bill pay for small teams. Corporate cards with budgets built in, and bills paid from one inbox. 3,000 small companies run their spending on Penwright.
- Brand kit
- ink #061B16
- paper #F3F8F5
- accent #117A55
- accent2 #8FE3C0
- muted #63776F
- Voice
- Precise and reassuring, like a good CFO. Exact numbers, no rounding up. Say what's at risk and what we're doing about it.
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Weekly business review
Week 43 · cycle 2
Cue's What changed slide: every number against Week 42.
Story check. The metrics slide still says fraud losses stayed below 0.1%. They're 0.11% in Week 43.
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Sprint review
Sprint 24 · cycle 2
A clickable mobile app demo: “A virtual card with a limit, in ten seconds”.
Story check. The opening slide still says the goal was met at 100%. Sprint 24 hit 75%.
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Board update
Q3 2026 · cycle 2
Against Q2 2026's published deck: 4 key metrics, the plan and the asks.
Story check. The headline still says gross margin stayed above 55%. It's 53% in Q3.
Developer tools
Tracewind
Tracing for serverless and edge apps. Open-source SDKs and a hosted trace explorer. Developers start free; teams pay for retention and alerts.
- Brand kit
- ink #0B0F17
- paper #EEF1F6
- accent #6448E6
- accent2 #22C493
- muted #6B7385
- Voice
- Direct and technical, for developers. Concrete numbers and units. No marketing words; say what broke and what we fixed.
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Weekly business review
Week 43 · cycle 2
Cue's What changed slide: every number against Week 42.
Story check. The metrics slide still says conversion to paid held above 3%. It's 2.9% in Week 43.
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Sprint review
Sprint 24 · cycle 2
A clickable web app demo: “The slow span, found and alerted on”.
Story check. The numbers slide still says the team closed more than 30 bugs. Sprint 24 closed 19.
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Board update
Q3 2026 · cycle 2
Against Q2 2026's published deck: 4 key metrics, the plan and the asks.
Story check. The headline still says gross margin stayed above 70%. It's 66% in Q3.
Consumer health app
Dawnling
Sleep and morning-routine coaching. An iPhone and Android app that coaches better sleep, one evening and one morning at a time. Subscriptions after a 14-day trial.
- Brand kit
- ink #18152E
- paper #FFF7F0
- accent #BC3F77
- accent2 #F6A96B
- muted #837C95
- Voice
- Kind, upbeat and plain-spoken. Talk about people's nights and mornings, not users and funnels. Small numbers, honestly told.
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Weekly business review
Week 43 · cycle 2
Cue's What changed slide: every number against Week 42.
Story check. The metrics slide still says trial-to-paid held above 30%. It's 28% in Week 43.
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Sprint review
Sprint 24 · cycle 2
A clickable chat assistant demo: “A rough night, and a plan for tonight”.
Story check. The numbers slide still says the team closed more than 15 bugs and hit 94% of the goal. Sprint 24 closed 9 and hit 78%.
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Board update
Q3 2026 · cycle 2
Against Q2 2026's published deck: 4 key metrics, the plan and the asks.
Story check. The headline still says monthly churn stayed below 4.5%. It's 4.6% in Q3.
Your review, in your brand
Import your brand from your website, start from the weekly business review, sprint review or board update, and bind the numbers once. The next cycle is one click.
Free during early access. Every company and number on this page is made up.